Friday, July 17, 2009

Next Dimension Editorial: Whither Ad-Archy?

Whither Ad-Archy?

When time, guided by the hand of the almighty, accretes such a layer of institutions atop the debris of generations of chaos and misrule that the entirety of the commonwealth is granted the convenience of being directed in desire and action, towards the ever greater emancipation of their undeserving desires, there cannot but be a reflexive, envious opposition to such a system, an opposition led by the usual malcontents of society, all masquerading under varied guises, but all, nonethelss serving the same end; mere anarchy.

And that is just the place that our world has arrived at. So many of the beneficiaries of Ad-archy would, in an instant, banish the ties of organization that bind together the genius of marketing conglomerates, ad-agencies, content providers, and every conceivable enterprise, all smoothly interlocked to serve the masses by providing us with both will and vision.

This is the real plan of the anarchists. Talk of cooperation, of freedom from the alleged tyranny of consumerism, supposed allegiance to the earth; all these are ad hoc justifications that have risen in the mind of these anarchists, one by one, in response to foolishness of their hatred when it is pointed out to them.

Instead of taking a nuanced view, wherein the faults of our system, which none of us deny, might be redressed, they revert to the simplicity of hostility and youth, and thereby imperil the very masses they purport to liberate.

Ad-archy, they say, manipulates the innocent public. They conjure up monoliths of greed and disaffection, where in fact none exist.

Who is this public that is exploited? Are not ad-designers part of the public? And at what point do the administrators and more successful marketing technicians suddenly get themselves extracted from the public and cease being one of us?

If such a question seem unfair, it is even more so because they would have no answer for it.

They, as all of their apologetics attest, do not even wish to differentiate between the vast majority of lawful and moral advertisement technicians, and the few that run astray.

To them, it is just one large ball of undifferentiated evil.

But, for the sake of a chivalry which they would rather not grant us, let us consider the main tenets of anarchism, as it relates to the desire of destruction for Ad-archy.

Commercials, to the them, are not guides, but fists aimed at smashing the masses into submission.

Likewise, those peoples in developing economies with markedly less sophisticated ad-technology are considered to be under siege from international corporations bent on 'rape and pillaging' natives who lack the sophistication of these educated anarchists.

Wherever in the world, or in time, you find the technicians of Ad-Archy developing the simplistic savagery of native peoples into the comforts and sophistication of modernity, so to will you find the beneficiaries of Ad-Archy denouncing it for not supplying the meaning that these malcontents are too lazy to create themselves.

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